Microtransit Feasibility and Implementation Study

Over the next several months, Cherriots will be conducting a study to evaluate whether microtransit is a service that could expand transit options in underserved communities within Salem-Keizer Urban Growth Boundary (UGB).

What is Microtransit?

Microtransit is a technology-enabled, on-demand public transportation service that uses smaller vehicles (vans or shuttles) to offer flexible routing options instead of operating on fixed schedules or routes. Microtransit services typically operate in zones and are designed to bridge gaps in underserved communities where fixed route services do not currently operate, or service times are limited. Microtransit typically uses a mobile app where passengers can book shared rides in real time within designated areas.

Goals for the Study

Improve transit services. Provide an app-based on-demand service using smaller vehicles "modernizing the transit system" and improving mobility for currently underserved communities within the Salem-Keizer UGB.       

Microtransit Outreach Event - folks gathered around a Cherriots table

Determine the feasibility of implementing a microtransit service. Identify current service gaps and unmet transit needs where microtransit could improve accessibility to key destinations and the transit network. Potential benefits of microtransit include enhanced service flexibility, reduced wait times, expanded coverage to underserved areas, and improved connectivity with existing transit routes.

Identify Operations Model(s). Provide Cherriots with microtransit service delivery models that identify service type, fleet size, and delivery method.

Community Input. Gain community input regarding interest in utilizing microtransit service.

Project Timeline

The estimated timeline below presents the steps Cherriots will take to produce a study that is comprehensive and collaborative, with a finished product that reflects the interests of those who live, work, and connect in the Cherriots service area. This study is expected to be completed by December 2026.

Project Key Dates and Project Milestones

February 2026 Project Kick off
April 2026

Ridership and socio-economic analysis

June 2026 Possible zones and service areas
June – August 2026 Community input on service types and alternatives (workshops and survey)
September 2026  Finalize draft recommendations 
November 2026   Draft Recommendation Report
December 2026 Presentation of the Final Recommendation Report to the Cherriots Board of Directors

Project Resources

Between June 24 and July 31, 2026, Cherriots conducted a comprehensive public outreach and survey campaign to evaluate community demand, travel behaviors, time-of-day preferences, and geographic priorities for a proposed on-demand microtransit service across Salem and Keizer. Public outreach concluded on July 31, 2026 and the process and findings can be found in the Cherriots Microtransit Community Survey and Public Outreach Report.

Cherriots Microtransit Community Survey and Public Outreach Report